Entries by Lightbox Communications

Why Diversity, Inclusion and Equality are NOT interchangeable terms in the workplace.

It’s no secret that Australia’s rich cultural diversity is one of our greatest untapped strengths within the recruitment and human resource industries. With the differences between men and women with non-school qualifications almost disappearing over the last 15 years, more than 300 ancestries and languages spoken in our homes (including Auslan), the right […]

5 Questions you need to ask your agency before paying for programmatic advertising

In the right hands, programmatic advertising can offer many benefits to your marketing strategy. With over 50% of US marketing executives agreeing it is either extremely, or very effective.

In the wrong hands however, your ads could get lost in the miasma of digital advertising on the internet and never seen. Or perhaps even […]

A sweet & simple explanation of programmatic advertising

So, you’ve heard the hype around programmatic advertising, but haven’t quite been able to wrap your head around the exhaustive list of 3 letter acronyms and jargon speak to understand exactly what it is, and why you should care? Well, never fear. We’re going to break it down for you in a down-to-earth, and relatable […]

6 Steps to creating a candidate experience that trumps your competitors

For those in the world of recruitment and talent attraction, it can be all too easy to focus only on the talent that you successfully hire. While we hope you’ve made the successful applicants feel welcome and fulfilled within your organisation, how did you treat the unsuccessful ones?

Companies around the world are now beginning […]