The communication platforms available to us internally are either over-used or so closely guarded that we rarely get to use them.

But there are often channels right under our noses that we perhaps have never considered, or considered possible, which we can use to cut-through to your internal audiences.

At the core of your message strategy are your values, EVP statement and consumer promise, but it should also impact your HSE communications, messages from leadership, change and transformation news, growth plans and sadly often bad news. How you manage and distribute this information efficiently and thoughtfully is crucial to your engagement levels and reducing unwanted attrition.

Ensuring all your employees and stakeholders receive the message at the same time is crucial, so we need to get the communication channels and creative message matrix right.

The effect of this can be dramatic in reducing turnover, improving productivity and reducing recruitment costs, let alone establishing the HR team as an organisation-critical division.