Taking your messaging externally is somewhat more complex, especially as you realise that most of your successful hires do not even consider themselves ‘candidates’ at the start of the process.
Ensuring you have access to efficient and robust media channels, not just those aimed at jobseekers, will be crucial to reaching the best talent in the market, not just on the market.
Compelling and relevant creative will ensure your target candidates are engaged and curious enough to want to find out more, as we stream them through the ‘candidate experience’ journey into our organisation.
Each touchpoint in that journey must be consistent and rewarding for the candidate, and kept current and relevant to each audience group. You must fight for real estate on the organisation’s website home page, and ensure leadership understand the importance and value of a competitive employer brand.
We’re here to help you fight the fight…