The first recommendation was the use of a microsite to provide a bespoke portal for all interested candidates. The site included information on ACT Health, Living & Working in Canberra, Current Opportunities with ACT Health and information on how to apply.
To direct candidates to the landing site, a multi-media strategy was used across industry magazines, industry job sites and highly targeted audience and performance based digital banner campaigns.
The messaging needed to be emotive, inclusive and engaging, while incorporating the nature of the work and the Canberra location.
Images were chosen to represent the nature of the roles, the location of Canberra and the cultural activities that are taking place.