A combination of qualitative and quantitative research was carried out across the organisation.
Extensive research included an interview with the CEO, senior leadership workshops and interviews, employee focus groups and a company-wide eSurvey.
This research provided insights into key employment drivers, identified negative perceptions around working for not-for-pro t, faith-based organisations which were affecting attraction, and served to inform the new EVP and Employer Brand development.
Three very different creative concepts were developed, all aligned with the EVP.
Involving employees in the photoshoot helped to foster a culture of inclusion and engagement, and was a lot of fun too.